Daily Papers

While scaling laws for recommendation models have gained significant traction, existing architectures such as Wukong, HiFormer and DHEN, often struggle with sub-optimal designs and hardware under-utilization, limiting their practical scalability. Our previous TokenMixer architecture (introduced in RankMixer paper) addressed effectiveness and efficiency by replacing self-attention with a ightweight token-mixing operator; however, it faced critical bottlenecks in deeper configurations, including sub-optimal residual paths, vanishing gradients, incomplete MoE sparsification and constrained scalability. In this paper, we propose TokenMixer-Large, a systematically evolved architecture designed for extreme-scale recommendation. By introducing a mixing-and-reverting operation, inter-layer residuals and the auxiliary loss, we ensure stable gradient propagation even as model depth increases. Furthermore, we incorporate a Sparse Per-token MoE to enable efficient parameter expansion. TokenMixer-Large successfully scales its parameters to 7-billion and 15-billion on online traffic and offline experiments, respectively. Currently deployed in multiple scenarios at ByteDance, TokenMixer-Large has achieved significant offline and online performance gains, delivering an increase of +1.66\% in orders and +2.98\% in per-capita preview payment GMV for e-commerce, improving ADSS by +2.0\% in advertising and achieving a +1.4\% revenue growth for live streaming.

In recent years, the scaling laws of recommendation models have attracted increasing attention, which govern the relationship between performance and parameters/FLOPs of recommenders. Currently, there are three mainstream architectures for achieving scaling in recommendation models, namely attention-based, TokenMixer-based, and factorization-machine-based methods, which exhibit fundamental differences in both design philosophy and architectural structure. In this paper, we propose a unified scaling architecture for recommendation systems, namely UniMixer, to improve scaling efficiency and establish a unified theoretical framework that unifies the mainstream scaling blocks. By transforming the rule-based TokenMixer to an equivalent parameterized structure, we construct a generalized parameterized feature mixing module that allows the token mixing patterns to be optimized and learned during model training. Meanwhile, the generalized parameterized token mixing removes the constraint in TokenMixer that requires the number of heads to be equal to the number of tokens. Furthermore, we establish a unified scaling module design framework for recommender systems, which bridges the connections among attention-based, TokenMixer-based, and factorization-machine-based methods. To further boost scaling ROI, a lightweight UniMixing module is designed, UniMixing-Lite, which further compresses the model parameters and computational cost while significantly improve the model performance. The scaling curves are shown in the following figure. Extensive offline and online experiments are conducted to verify the superior scaling abilities of UniMixer.